4
Feb

Tips on Marketing a Small Business

Marketing strategies come in many forms and are meant to increase sales. But although the strategies are many, small businesses find that they are a bit tied and restricted to work with some of the best strategies because of their tight and limited budgets. Small business owners should therefore sit down and take time to critically analyze the markets to make sure that they come up with an effective strategy.

Working on a tight budget is no reason to lose hope on marketing your small business since there are cheap and effective methods of having the best of your business. There are convectional tools as well as new technology ones which can reach a large number of consumers within a short period of time thereby increasing sales.

Using social networks
Small business owners can market their businesses using social networking sites which are advantageous since they easily reach the global audience. Normally, it is free to market your business on such sites and they include MySpace, Face book and Twitter among other. For those who feel there is a need to buy adverts from these sites, they come at low cost which is very affordable. You are then able to choose which geographical locations the ad should be shown. This way, you will manage to market your business to the right target consumers.

Using print media
Most people fear advertising in the media because they think it is very expensive. On the contrary, small business people can manage to advertise and market their businesses in print media through the buying of small ad spaces. This is a very good marketing idea since you manage to reach a large number of people without necessarily having to spend too much on it. Business owners can also have pens, t-shirts, note pads, calendars and other items printed with all contacts and information.

Using the internet
Another way small business owners can easily market their businesses is using the Internet search engines such as Google marketing methods also called AdWords. You as the owner pay a small fee with every click on your ad although the cost depends mostly on the keyword you have used on the advert to attract your potential and target clients. With each click, you are assured that more people are aware that your business exists hence increasing your clientele. This is a very effective way of marketing a business.

4
Feb

The Importance of Using Marketing Strategies

Whether you are in a small, medium or large business, you’d do well with a marketing strategy. Companies that want to excel in today’s competitive economy require not just any marketing strategy but the best they can find, whether in-house, customized or out-sourced.

There are many types of strategies to promote your company products or services. There are simple or sophisticated strategies which have been proven, and can be easily applied to most organizations.

Campaigns are different from strategies; a marketing strategy is an approach to market or promote the business products or services to confirm transactions that will keep the company viable. It can also be called a plan which is used to give the company an added advantage or project a more attractive image to its intended buyers of its products or services.

Purpose of Marketing Strategy
A strategy must bring in the sales when implemented; otherwise, it is a failed strategy. Time, effort and money are wasted which are considered losses to the company. Different strategies are employed not only for the different products and services of the company, but also target at different market segment or users. Hence, it is important to identify what the focus of your strategy is.

Marketing strategies Media
Some marketing strategies include print campaigns like advertisements in the newspaper or billboards. These are meant to instill awareness of the company’s products and services to a larger audience. Nowadays, the Internet provides a most conducive platform as part of the company’s strategies. Some companies may choose the television or radio media to execute their strategies if they are focusing on certain types of audience for their goods and services. For example, companies which manufacture household products may choose to market their products through the television medium as a commercial which targets housewives.

Factors involved in Marketing Strategies
Whichever strategy you may choose for your company’s products or services, you will need to consider the item to be promoted, the targeted audience or buyer, the duration of the strategy, the budget and the expected results. At times the company may be able to use a strategy for several of its products and services while at other times, not.

There must be a specific audience identified to that chosen item to be promoted so that, that specific category of buyers will be tuned in on the promotion. A marketing strategy cannot go on and on as the target audience may feel bored with it or develop negative feelings or opinions about the company’s status.

There must be a budget to work on a specific strategy for a specific product or service identified for promotion as there may be other products and services which will demand the same attention and priority for good sales. A specific budget is also necessary to ensure that the strategy does not exceed the expected expenses to promote the identified product as the bottom line is to recoup these expenses and more.

Hence, the most important aspect of a marketing strategy is the expected results. The strategy employed should bring in more revenue to the company which covers the expenses expended on that particular product or service.

4
Feb

Tips for Small Business Marketing

Most small business owners undermine their power when it comes to marketing since they believe that it takes a big amount of money to get more customers growing the business. However, there are simple ideas and tips which, when taken seriously and done in the right way with the right attitude can make a lot of difference. There is always something you can do to make a name for your business and maintain a large clientele.

Printing postcards
One of the simplest and cheapest tips of marketing your small business is the use of postcards. You can print a good precise message on a postcard after which you can mail it to your prospects. A postcard attracts attention and most people love small enticing messages so this idea will fetch great sales without spending too much.

Changing approaches
Since using one approach over and over can be boring to you and to your customers, it helps to change your approach every once in a while to keep it fun and effective. However, always ensure that you analyze each one of the approaches you intend to use to make sure that they will be advantageous to your business.

Buddy marketing
It does not help to be too selfish since one business can help another grow. In buddy marketing you can include another business’s leaflet together with your brochures or flyers based on a mutual agreement. The other business will also do the same for you meaning that you will manage to reach a large number of potential customers who can help you increase sales.

Phone marketing
Another way to market what you have to offer is by using your phone to put whatever message you have across. For instance, you can incorporate a special offer you could be running when answering the phone. By mentioning it briefly, you will compel the caller to ask more on the offer. This way, you will manage to spread the word to many people triggering interest hence the desire to check out your business and see what you have for them.

Other tips of great marketing include sending your customers a second offer soon after they have purchased from your business. This will make them come back and probably become loyal to you. You can also use newsletters and take advantage of seminars, but each one of these approaches should be analyzed beforehand to come up with the best strategy.

4
Feb

Top 5 Trends To Driving The Future Of Marketing

No doubt, marketers always dive into the future to predict the next big trend that boosts their brand to the next higher level. You should shape your marketing strategies to keep them updated and healthy, so, it can work for your business. It is a little bit complex to understand but not impossible of course. It’s almost the end of the year and it’s high time to focus on your efforts. With this keep in mind, plan something new and big for the upcoming year and these top 5 trends mentioned here helps you in driving the future of marketing.

Mobile Will Hit A New Milestone: Yes, you heard it right, mobile is the new future of marketing that allowed you to expand your business and drive more sales and traffic. So, this year you should also shift your focus from screen to mobile now to touch the new heights in your business.

Content Will Remain King: Needless to say, Content is, was and will remain the king of marketing. It grabs the attention of search engines and visitors as well to your website. In the coming up year, you have to be more focused on the quality content because this is the only thing that takes you to the success.

Customer Experience Still Matters A Lot: No doubt, customers now have more options than ever before and drive them to your website totally depend upon their experience, which still matters a lot. So take a little bit extra pain to provide best and never before customer experience, which holds them to your business for a longer time.

Social Media Becomes The Next Internet: Nowadays, everyone is online and social media platforms now become the integral part of our lives. If you want to get the ball in your court in the coming up year, so, take the help of social media because it will give you the best result than ever.

Brand Must Get Really Personal: Building a professional relationship with the customer is the one thing and understanding their need and do best to fulfill them is another, so, you should focus on it. This year brand must get really personal, so, it can win the loyalty of the customer and give them a reason to get connected with you.